MetaTags & Search Engines
PMACo Policy Directive 991111djh
You'll hear a lot of hype about "rising to the top of a Search Engine Search list" and how vital this is to your e-commerce business. Although important, Search Engines are only a very small part of your overall marketing strategy in promoting your site. PMA Consulting definitely subscribes to the policy of making webpages easier for Search Engines to find and tabulate, but we DO NOT promote, nor even condone the use of tricks and/or subterfuge to "bouy the float" of a site or page.
The evolution of the World Wide Wait into "The Net" is heavily dependent on highly effective daemons dedicated to sifting and collating the truly unimaginable amount of information available on the Internet today, leave alone the amount of data that will be available a bit further along in this evolution. What we have now, in Google, Lycos, InfoSeek, AskJeeves, Mamma, and Netscape, though nice, is woefully inadequate to the task of supplying us usable arrays of "hits" and attempts to circumvent this existing system will only slow progress toward the ultimate goal of a daemon that will "Grep the world!" We really need this tool now, and our need of it is only going to grow as the evolution of "The Net" continues, so try to behave yourself when building your MetaTags, okay?
MetaTags are the index that most daemons use to collate and present an array of data to the person using the Search Engine to find something. Of course, that means they're also the best target for abuse by people that want their site to be on the top of every search anyone does for anything, so they cut and paste the Webster's Dictionary list into their MetaTag entry and waste drive space, bandwidth, people's patience and require webmaster's to devote energy to patching the daemon against this abuse that could be devoted to developing a better daemon. We don't do that here and if you want to grow up and be a good Netizen (citizen of 'TheNet'), you won't do it yourself, nor will you condone others use of this practice.
Okay, enough of the lambasting, here's what we DO do. We DO definitely make a MetaTag entry for every page that we publish. I learned this little trick from my favorite webmaster's resource and highly recommended site, The BigNoseBird! All pages should include the following MetaTags.
<META NAME="Author" CONTENT="Doug Hood - PMA Consulting">
This first tag goes just under the "<Meta Name="Hpp" Content="V=2.1 L=B Ecp=1004 Dcp=850 Lid=1-649"> that HomePage Publisher puts into all the pages I produce, since you probably won't have this referrent, just put it between the "<head> and </head> tags somewhere. This entry isn't so much vital as it is courteous. It's nice to let people know who wrote the material they're reading and it's equally nice to give credit where credit is due the author.
<META NAME="description" CONTENT="PMA Consulting helps PC Users, PC User Groups and small businesses to network with each other, the internet, other groups and other businesses in as affordable and secure a manner as possible.">
This tag follows the "author" tag and I consider to be absolutely vital. A search engine daemon will use this entry to synopsize the whole page or site that you're presenting. Again, brevity is a *GOOD* thing here. PMAco's policy is that this entry be limited to 50 words or less.
<META NAME="keywords" CONTENT="PMAco975seSandyBv, time, security, safety, network, hacker, cracker, crack, virtue, value, gotcha">
"Keywords" is the fuel upon which most Search Engines run, as such, carefully choosing them is an excellent investment of your energy in webpage development. Again, brevity is a virtue here, tight code is good code, wasted motion is an abomination, etc. PMAco's policy is again, no more than 50 words and in addition, ALL the keywords must be found in the text of the page. The only exceptions to this policy are the "PMAco975seSandyBv" and "gotcha" which always bracket the real keywords in my HTML. Paul Rogers turned me on to this little trick of embedding a "nonsense" word into MetaTags to give me an index of how well I'm penetrating the daemon's databases.
<meta name="MSSmartTagsPreventParsing" content="TRUE">
"MSSmartTags" is a new legacy from our favorite software company to hate. The gist is that Internet Exploder interprets keywords in our pages and "inserts" links to MSN approved sites so that people browsing can "get more information" about this from Microsoft's customers. I found out about this wonderful new feature from the link:
Webmasters can keep smart tags from working on their site by including a special "opt-out" metatag in the header of each and every page. I highly recommend that all webmasters include this tag to prevent smart tags from operating.
<Meta Name="ROBOTS" Content="ALL">
This tag just tells the Webspyders to scan all the HTML on the page.
<Meta Name="revisit-after" Content="14 days">
This tag just tells the spyders to check back in a couple of weeks for any changes.
<Title>PMA Consulting index of Services</Title>
You guys, DON'T not put in a title. That's really sloppy coding and it's an embarassment to experienced internauts. The "revisit" line is the end of my MetaTags and it's just above the title line.
Back to Services.PMAco975seSandyBv

PMA Consulting Home Page
The Net's version of the Golden Rule
Notify Webmaster of problems or concerns
HTML checked with
page built with HomePage Publisher
Copyright © 1996-2001 by PMA Consulting. All Rights Reserved